In a groundbreaking move shaping the future of fintech and digital payments in the Middle East and North Africa’s (MENA) restaurant industry, leading digital banking and payments company Fawry has joined forces with Simple Touch, a prominent provider of cutting-edge business management software and ERP solutions for the region’s food and beverage sector.
This strategic partnership aims to revolutionise restaurant management systems by integrating Fawry’s innovative financial technologies with Simple Touch’s established platform. Mohamed Kamel, Head of Acceptance Business Development and Billers Relationship Management at Fawry, expressed his excitement about the collaboration: “We are thrilled to partner with Simple Touch and revolutionise the MENA restaurant sector by bringing our proven digital payment solutions to their extensive customer base.”
Kamel emphasised Fawry’s commitment to driving industry advancement through this partnership. “Our goal is to offer an integrated solution that caters specifically to the needs of MENA restaurateurs, boosting their efficiency and enhancing the overall customer experience,” he stated.
Hady Samir, co-founder and head of the commercial sector at Simple Touch, echoed Kamel’s enthusiasm, highlighting the opportunity this partnership presents for Simple Touch’s regional expansion and continued innovation. “This collaboration is a milestone for us,” Samir declared, “combining our expertise in restaurant management software with Fawry’s fintech prowess will equip us to deliver cutting-edge solutions that streamline operations and digital payments for restaurants across the MENA region.”
Samir further emphasised the agreement’s potential to empower restaurant owners by providing advanced technological solutions that optimise financial operations and simplify customer payments. This strategic alliance aligns perfectly with the evolving needs of the MENA restaurant industry and is poised to become a catalyst for the widespread adoption of digital payment systems within the sector.
The Fawry-Simple Touch partnership holds immense promise for the future of MENA’s restaurant industry, paving the way for a more seamless, efficient, and technologically advanced dining experience for businesses and customers alike. This collaboration marks a significant step forward in the region’s fintech landscape and sets the stage for exciting prospects in the years to come.
